Her Dream

Boosting Brand Awareness With Irma Kacharava

Building Her Dream is excited to learn all about Irma Kacharava from Tbilisi, Georgia. She’s a Media/PR and Branding expert and has been in business for 17 years.

What does your dream life look like? Are you currently living your dream or still working on it?

It’s about enjoying life more, doing what you love, becoming someone you can be proud of, and doing kind things for others. 

I am trying to live like that but still working on it

Tell me more about what you do and who you help.

I am an international media and PR /Branding professional with 17 years of work experience with global clients from Germany, the Philippines, Israel, Canada, the USA, Switzerland, and so on.

How do I help?  Well, I am helping companies & individuals build and develop brands.

Taking them to a high international level with outside media, developing communication, and understanding the target audience to create storytelling which is a great way to boost brand awareness and help customers understand why they should care about a product or service in a way that makes your brand feel more personal.

What inspired you to start this business?

Passion is an essential component of successful public relations because passion translates between the storytellers and the story listeners. Working in public communication leads practitioners to different stories, tasks, and responsibilities every day.

PR can add value through increased visibility of products and services, personalizing the brand, raising the profile, building strong relationships, and managing reputation.

Helping others makes me happier and consequently boosts productivity. From there we can thrive and improve our bottom line while growing other’s businesses.

You’ve been in business for 17 years. What’s a challenge you’ve faced along your entrepreneurial journey?

It’s not an easy question because getting it wrong means your business will fail no matter how well-designed and set up it is. Probably the biggest challenge is figuring out what kind of product or service to offer.

The main challenge that all entrepreneurs face is getting their businesses funded. Struggling to find product market fit and finding customers.

The hardest part is taking financial risks to invest in your business idea is one of the hardest things about being an entrepreneur.

How has being an introvert affected your business? 

Introverts typically have high standards and strong focus, but they also tend to overthink their work. 

One of the greatest advantages that introverts have in the workplace is their ability to listen. Introverts tend to feel more comfortable listening than talking. They prefer to think before they speak and are mindful of what they say.

We’re able to notice both the mistakes and successes of others and pick up on what to do and what to avoid in order to be successful.

What methods do you use to bring in new clients?

I have no special methods, it depends on online businesses or individuals. What’s important is to be natural and be who you are and try to show customers/clients how you will help them and their business.

Humor helps me in every step of my life… I would say, tasteful humor is a key to success at work and in life!

Is attending networking events a part of your marketing strategy? 

Yes, it can help with marketing by introducing you to new people and opportunities. 

Networking is about building relationships for both personal and professional development. It’s about developing a network of people who can help you with your career goals or business needs.

How do you define success for yourself and your business?

Success is the achievement of something that you have been trying to do. 

When it comes to defining success from a work perspective, I lean toward the goals achieved. There’s no one standard because entrepreneurs don’t all enter business for the same reason. 

Choosing your own definition of a successful business is the best path to satisfaction.

What advice would you give to other introverted women who are just starting their own businesses?

Choose your business category wisely. 

Your first step is to choose your business carefully.  

Work on Your Personal Branding.

Focus on Building Strong Relationships.

Find The Right Channels To Connect With Others. 

Reframe Your Understanding Of Being Introverted. 

Work on your Public Skills.

Thank you for taking the time to share your story. Where can our readers find more information about you?

Thank you for this opportunity and for giving me a chance to share my experience. If it will help the readers somehow, I will be very happy. 

They can any time contact me at internationalpr4you@gmail.com or just add me on LinkedIn 


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