We are pleased to meet Aghogho Boccardi from Forest Hills, NY. She is the owner of the blog Hope Like a Mother and has been in business for 1 year.
What does your dream life look like? Are you currently living your dream or still working on it?
My dream is to run my blogging business full-time so that I can afford to continue staying home with my kids. I’ve always wanted to run a business that blended my passion for teaching with my role as a parent.
I thought about starting a daycare multiple times, but it just wasn’t the type of business I was looking for because it would take time away from my children. Blogging to me is a great blend of my passion as a teacher and mother.
Tell us more about what you do.
I help stay-at-home moms with resources to help them take control of their mental health and their finances.
On the finance side, I write articles on personal finance, frugal living, and planning for the future. On the mental health side, I write articles on self-care, and how to become the best stay-at-home mom you can be.
Can someone looking to become a stay-at-home mom reach out to you?
I can help with that. I provide coaching to stay-at-home moms to help them with a particular area they struggle with.
Some common areas stay-at-home moms struggle with are self-care, raising young children, setting routines & schedules for the whole family, organization, and money management.
Whatever your pain point is, I’m here to help. Head over to hopelikeamother.com to book a coaching call with me today.
What inspired you to start your blogging business?
I was inspired to start this business when I become a stay-at-home mom during the pandemic.
I went from making my own money to relying on my husband’s income. Living on one income required us to cut back on many aspects of our lives. I was able to do that successfully and still thrive.
As a stay-at-home mom, I found myself becoming very isolated from the world. Being a mom can become draining when you don’t prioritize self-care.
I knew that there were more women like myself who felt the way I did and could use some resources and encouragement. That’s what inspired me to start a blog so that I could reach stay-at-home mothers from all over the world.
What’s a challenge you’ve faced along your entrepreneurial journey so far?
The biggest challenge I’ve faced so far is getting a readership for my blog. Blogging as a business is very different from blogging as a hobby. You have to learn SEO, Email marketing, etc. Those are things I’m actively working to perfect.
How has being an introvert affected your business?
Being an introvert makes it hard for me to market my blog in public. I’m not the type who likes to talk about myself, so that makes it hard to get people to read my blog.
Being an introvert also has its advantages. I’m a better writer than I am a speaker. That means I write very good blog posts that help others. I can put myself out there in writing rather than using words. That’s my biggest strength
What methods do you use to bring in new readers?
I mostly rely on SEO and organic google traffic. That’s the best strategy recommended for bloggers.
Is attending networking events a part of your marketing strategy?
I’m still learning all I can about how to market my blog. Networking events is a strategy that I’m looking to implement this year.
I know how important these events are to meet new clients and like-minded people in the industry.
How do you define success for yourself and your business?
Success means being able to help as many stay-at-home moms as possible since that was my reason for starting this blogging business in the first place.
Success also means being able to make a living wage from my hard work so that I can continue to stay home with my kids.
What advice would you give to other introverted women who are just starting their own businesses?
My advice to other introverted women starting their own business would be: Use your introverted nature as an asset. Don’t let anything hold you back.
Sometimes, introverts view their nature as a personality flaw and use it as an excuse for not going after what they want.
If this is you, then it’s time to stop.
You’re not less valuable because you’re an introvert. Find a way to incorporate your trait into the business you want to start. I did this by starting a blogging business, where I share my voice with the world through the written word.
Thank you for taking the time to share your story. Where can our readers find more information about you?
You can find more information about me and my blog at https://hopelikeamother.com
