Bri Logue is the founder of Ivory Media and a resident of San Antonio, Texas. She has carved a remarkable path as an entrepreneur over the past six years. Read on as we explore Bri’s inspiring journey, where she combines her love for digital marketing, real estate, and empowering others to forge a lasting impact in the entrepreneurial world.
What does your dream life look like? Are you currently living your dream or still working on it?
Right now, I’m still in the process of creating and building my dream life, and it’s an exciting journey!
I absolutely love what I do and feel incredibly blessed to be involved in various businesses that bring me joy and fulfillment. And most of all, working side by side with my husband every day. But if I were to envision my ultimate dream, it would involve running a non-profit organization dedicated to stray dogs (we have a huge problem with strays here in SA) and living right by the beach.
Imagine waking up every day to the sound of crashing waves, feeling the warm sand between your toes, and having the opportunity to make a difference. That’s the kind of dream that keeps me motivated and pushes me forward.
While I’m not there just yet, I’m taking steps every day to move closer to that vision. It’s a constant work in progress, and I’m determined to make it a reality. I believe that with hard work, and passion, my dreams will become reality.
That sounds beautiful. Tell me more about you and the work you do.
First and foremost, I’m proud to be from the beautiful state of Maine, but now I call San Antonio, Texas home.
As the owner of a digital marketing agency, Ivory Media, I specialize in assisting women in starting their own podcasts and building captivating websites. I believe in the power of storytelling and empowering voices that deserve to be heard. There’s something incredibly fulfilling about helping others amplify their message and connect with their audience on a deeper level.
In addition to my digital marketing endeavors, I also co-run a home-buying company with my amazing husband. We work with investors to find off-market properties that kick-start their real estate portfolios. It’s all about finding those hidden gems and creating win-win situations for everyone involved.
Now, beyond the world of business, I have a deep love for books. You’ll often find me with my nose in a book, I love both fiction and non-fiction.
Whenever I have the chance, you’ll find me outside, I love to go for walks with my two dogs, Riley and Champ.
What inspired you to start your business?
I started my business with a mission to empower women in their online presence. Initially, my focus was on social media marketing, helping women-owned businesses amplify their brand and connect with their target audience.
As I immersed myself in this world, I discovered a passion for website design and the creative possibilities it offered. Building beautiful and functional websites became my artistic outlet, allowing me to blend aesthetics with functionality to create unique digital experiences.
But my journey didn’t stop there. Inspired by the power of audio storytelling, I ventured into the realm of podcasting. Last year, I launched my own podcast called “The Women Empower Podcast,” where I invite incredible women to share their stories, insights, and advice. It has been an amazing journey of connecting with inspiring individuals, amplifying their voices, and providing a platform for meaningful conversations.
Now, my business has expanded to help women start their own podcasts. I guide them through the process, from concept to launch, sharing my expertise in content creation, podcast production, and promotion strategies. Seeing these women find their voice, share their stories, and make a positive impact through podcasting fills my heart with joy and fulfillment.
For those of us who get anxious about being on video, what are your tips on how to conquer that fear?
Start small! Begin by recording short 15-second videos and sharing a quick story or a helpful tip with your audience. It can be as simple as introducing yourself or talking about something you’re passionate about. The key is to consistently create and share these bite-sized videos to build your confidence and get comfortable in front of the camera.
Gradually increase the length, as you become more at ease with short videos, challenge yourself to expand the duration to 30 seconds or even a minute. This allows you to dive deeper into topics, share more valuable insights, or engage with your audience on a deeper level. Remember, practice makes perfect, so keep pushing yourself to create longer videos over time.
Embrace authenticity! Don’t worry about being overly polished or scripted. Authenticity is key when it comes to connecting with your audience. Be yourself, speak from the heart, and let your genuine personality shine through.
People appreciate realness and authenticity, so don’t be afraid to show your true self on camera. Don’t be afraid to show your losses or struggles, nobody has it together all the time and your audience will relate to it more than you know!
You’ve been in business for over 6 years now. Have you faced any challenges along your entrepreneurial journey?
Oh, absolutely! Along my entrepreneurial journey, one of the biggest challenges I faced was overcoming my discomfort with sales. As an entrepreneur, I quickly realized that sales are the lifeblood of any business. It’s the art of connecting with people, understanding their needs, and offering valuable solutions. However, I had this preconceived notion that selling was somehow negative or pushy.
This mindset held me back, and it affected my business growth. I found myself hesitating to ask for the prices I deserved or underselling my services out of fear of rejection. It was a self-sabotaging cycle that I needed to break.
To overcome this challenge, I embarked on a journey of self-discovery and personal development. I educated myself on effective sales techniques and strategies, focusing on building authentic relationships and providing genuine value to my clients. I worked on reframing my mindset around sales, viewing it as a way to help people and create mutually beneficial partnerships.
I also surrounded myself with mentors and supportive communities who could guide me and provide valuable insights. Their guidance and encouragement boosted my confidence and helped me navigate the world of sales with greater ease.
Over time, through practice and experience, I began to see sales as an opportunity to serve my clients and make a positive impact. I learned to communicate the value of my products and services with clarity and conviction. As a result, my business started to thrive, and I gained the confidence to ask for what I deserved.
It wasn’t an overnight transformation, but by consistently challenging my limiting beliefs and pushing myself outside of my comfort zone, I was able to overcome my sales challenges and unlock greater success in my businesses.
Has being an introvert affected your business?
Absolutely! As an introvert, I can say that it has definitely influenced my business journey, both in positive and challenging ways.
At first, I used to perceive being introverted as a disadvantage, especially in a world that often celebrates extroversion and outgoing personalities. However, I’ve come to realize that being an introvert has its own unique strengths and advantages.
One of the biggest advantages of being an introvert is my ability to make deeper and more meaningful connections. I may not be the life of the party or the one to initiate small talk with everyone in the room, but I excel in creating genuine and authentic relationships.
I value quality over quantity, and this translates into building strong connections with my clients, customers, and fellow entrepreneurs. It allows me to truly understand their needs and provide personalized solutions, which in turn fosters trust and loyalty.
On the other hand, being introverted can sometimes pose challenges, especially when it comes to networking and promoting my business. Stepping out of my comfort zone and approaching new people can be daunting. However, I’ve learned to embrace my introversion and leverage it to my advantage. Rather than trying to be someone I’m not, I focus on creating spaces and opportunities where my strengths can shine.
For example, I prioritize one-on-one interactions and smaller group settings where I feel more comfortable and can engage in deeper conversations. I also make use of digital platforms and online communities to connect with a wider audience in a way that suits my introverted nature. This allows me to showcase my expertise, share valuable content, and engage with others on my own terms.
What methods do you use to bring in new customers?
My customer acquisition approach involves leveraging networking opportunities to establish connections and generate referrals. I also utilize social media to share valuable content and engage with my audience, while satisfied clients contribute to word-of-mouth recommendations.
These strategies allow me to attract new customers and clients who align with my brand and appreciate the value I provide.
Is attending networking events a part of your marketing strategy?
Yes! Networking plays a crucial role in expanding my professional circle and creating opportunities for collaboration and growth. I actively participate in industry events, conferences, and local meetups to connect with like-minded individuals, potential clients, and partners.
Building genuine relationships and fostering a strong network allows me to establish trust, showcase my expertise, and generate valuable referrals. I often have to force myself to go, but I am never upset when I leave.
I often find that I am nervous to talk to people, but I’ve learned asking questions is the easiest way to start conversations. You will find me often asking questions and getting people to talk about themselves vs me talking about myself.
How do you define success for yourself and your business?
In my business, success is defined by delivering exceptional value and achieving client satisfaction. It’s about building long-term relationships based on trust and exceeding expectations. Success is also about continuously learning and growing, staying ahead of industry trends, and adapting to the ever-changing business landscape.
On a personal level, success means finding a balance between work and personal life, prioritizing self-care, and nurturing meaningful relationships. It’s about continuous self-improvement, embracing challenges, and celebrating achievements along the way.
What advice would you give to other introverted women who are just starting their own businesses?
My advice to other introverted women starting their own businesses is to embrace who you are and leverage your unique strengths. Recognize that being introverted can be an asset in business, as it often comes with qualities like deep listening, and empathy!
Find your own ways to network and connect with others. Seek out events and communities where you feel comfortable, such as online forums or smaller networking groups. Focus on building genuine relationships and providing value to others. Remember that networking is about quality over quantity.
Harness the power of social media to amplify your voice and reach. It’s a platform that allows you to communicate your message in a way that feels comfortable for you. Share your expertise, engage with your audience, and build a supportive community around your business.
Most importantly, be kind to yourself. Honor your need for solitude and self-care. Set boundaries that protect your energy and allow you to recharge. Celebrate your achievements, no matter how small, and surround yourself with a support system.
Remember, being introverted doesn’t mean you can’t be successful in business. Embrace your unique qualities, stay true to yourself, and let your passion and expertise shine. The world needs your unique perspective and contributions. You’ve got this!
Thank you for taking the time to share your story.
If you want to learn more about Bri Logue, you can find her via this website:
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