photo credit: Harold Jackson
Meet Tina Young-Holman from Silsbee, Texas. She is the founder of Black 2 Black Magazine and has spent the past 19 years making a profound impact as a passionate entrepreneur. Keep reading to learn all about Tina’s inspiring journey.
What does your dream life look like? Are you currently living your dream or still working on it?
My dream life is a vacation every weekend on a secluded island. My business is on automation with a small team of loyal individuals. The team helped me build generational wealth for my family and give them shares so they could too.
Build each other while one moves up and brings somebody with them. Still striving to achieve that goal with God’s help and determination. My go-to is to have audacious faith through it all and it will come to fruition with dedication and hard work.
Tell me more about what you do and who you help.
I’m a woman in business that help other minority businesses. Help them gain credibility and visibility through magazines and consulting.
I help women find their passion and realize it. Help her make a business out of her passion by structuring it right from the start and getting clarity on what they want to achieve.
Give them tools and techniques to be successful when they put in the work. Young moguls are a passion of mine as well they’re our future. I share stories and products and services through events I hosted.
What inspired you to start this business?
I was a mom of a son and knew I needed more income to support him. The business became my side hustle, a second job so to speak.
But once I started, business picked up so I made it an official business. I’ve been going ever since the papers were filed. Many roadblocks and obstacles; that’s why I made it my mission to help other minority entrepreneurs reach their business goals.
You’ve been in business for almost two decades, what’s a challenge you’ve faced along your entrepreneurial journey?
The challenge I faced along my entrepreneurial journey was depending on family and friends and not my source of income growth. People didn’t even know I had a business outside of them.
Marketing was my biggest challenge. That’s not an issue anymore. I learned how to get noticed and market business through networking, events, pop-ups, groups, ads, billboards, and magazines to name a few.
Has being an introvert affected your business?
I had a fear to get in front of people and was always a homebody. The only girl in my house besides my mom. Three brothers so not around a lot of girls unless I went to family houses. But I got just about anything I wanted.
Couldn’t go many places unless it was with my brothers. That’s where I learned to be an introvert.
Since I started my business, I’m introverted only when I’m not doing business. Or when I’m using Zoom more so I can stay behind the camera as I choose.
I host events that are a passion of mine so planning is easy but I hire someone to emcee or limited my talking. This has allowed me to grow and develop so I don’t want to be a bad introvert. Networking has helped a lot.
What methods do you use to bring in new clients?
Networking, magazine, author, billboards, podcast experience, and opportunities.
Is attending networking events a part of your marketing strategy?
Yes, I plan events and host them to bring in clients or invite customers to network. Networking events are key. Collaboration over the competition in the room of like-minded individuals is gold.
It’s not always a money game but a connection to reach more people and networking is a great way to achieve that goal.
How do you define success for yourself and your business?
Build with higher-paying customers with fewer people. Do group sessions instead of one-on-one and speak on more stages by telling a clearer story to gain leads.
But first, I have to get rid of stage fright but like my coach says, do it afraid.
Staying home and going to work from home office but I have a team to serve my clients. 6-figures coming in weekly without question of when and how with everything on autopilot.
What are you most proud of in your business today?
Building a magazine from scratch. Now on issue 11, this is a road worth traveling. Learning still but enjoying the ride. Help others get noticed and gain visibility and credibility.
What advice would you give to other introverted women just starting their businesses?
Do it afraid and once you find your passion it will get easier to reach your goals. Plan and execute in a home office then graduate to an office. Utilize Zoom and other software to start warming up to talking to others.
Build a website and sell from there but make sure you market it. Prerecord talks or advertisements so you won’t have to get in front of an audience unless necessary. But try to do a live video once a week if you’re comfortable doing it.
People buy from people, not services or products.
Thank you for taking the time to share your story.
If you want to learn more about Tina Young-Holman, you can find her on these platforms:
https://www.facebook.com/TinaYHolman
https://www.facebook.com/black2blackmagazine
https://www.instagram.com/black2blackmagazine
https://tholman08.wixsite.com/black2blackmagazine
Want to be featured on Building Her Dream? Click here to tell your introverted story.
