Patrice Craig headshot
Her Dream

Patrice Craig is Doing the Work That Brings Her Joy

We’re thrilled to introduce you to Patrice Craig from Millsboro, Delaware. She’s an Intuitive Business Strategist and has been in business for 2 years.

What does your dream life look like? Are you currently living your dream or still working on it?

I am absolutely living my dream life!  My dream life is an ever-evolving creature. I believe that to truly live your dream life you have to find joy in where you are today, right now, this very second while you are setting the path for the next part of the dream. 

For me, my dream life includes a happy family, love of my children, and feeling fulfilled in my work.

Tell us about what you do.

I am an Intuitive Business Strategist. I work with high-achieving women business owners.  My community of women are struggling to find consistent growth and balance in their business. They are driven, and have great ideas, but struggle to create the detailed strategy to achieve these goals consistently.

What inspired you to start this business?

I began my career right out of high school in upper retail management and training. I am and always have been a natural cheerleader. And the truth is I was one of those oddballs who loved retail and thrived in that environment. 

When Covid shut down our worlds I, like so many of us, was forced to reevaluate my business aspirations with the mounting needs of my family.

We had six children all schooling from home and my husband was swamped in his field and could not be home. At that time I felt I had no experience outside the walls of a store and what was familiar, and it was difficult. 

I was forced to take a look at my dream, my vision, what I loved, and what was a challenge in my previous career.

In the last few years, there have been triumphs, failures, tears, and everything in between. But every time I connect with my community I know I am in the right place.

You’ve been in business for 2 years now. What’s a challenge you’ve faced along your entrepreneurial journey?

My Imposter Syndrome runs so deep with me! 

I am in a constant state of growth around my skill and experience and who I think I am to build a strategy for another… blah, blah all that nonsense we feed our minds. 

I know that there will never be a time when that goes away, but I am not sure that I would want it to at this point. Imposter Syndrome keeps me honest and keeps my ego in check. 

One of the greatest tools I have implemented is the daily emotional check and vibration raise.

You wouldn’t run a marathon the day you learn to walk and I train my emotions with the same love and kindness. I stay present to how I am feeling and support myself to raise my emotional vibe by one level by the end of the day. It allows me to stay present, not deflect or interrupt how I am feeling while making the choice to move forward. 

It is a daily practice.

How has being an introvert affected your business?

Because I am not comfortable in the spotlight I tend to be more focused on my message. Blogs, Lives, and Masterclasses are all very deliberate in their messaging. I am not there for filler or just to check in. It allows me to use my energy to really focus on the messaging. 

What tactics do you use to bring in new clients?

In truth, I am living and working in my passion. Most of my community and clients are the natural evolution of a true relationship and deep care for the growth of your business. For me, there is nothing more exhilarating than identifying a goal and creating the strategy to get there. 

I dig into strategy EVERYWHERE! Just ask my kids

While I do all the normal things networking meetings, referrals, and training, I really enjoy the deeper level connections.

You mentioned networking.  Is attending these types of events a part of your marketing strategy? 

I LOVE networking. I love it so much that I write about it and counsel my community often about the benefits.

My approach to networking is not to necessarily benefit my business, in fact, I come into the relationship void of personal expectations entirely. 

Instead, I focus on building a relationship, trust, and deep understanding. With that, we can not just choose to work together but we begin to see one another’s business and client. This allows us to refer clients and other partners that truly align.

How do you define success for yourself and your business?

I define success within the happiness of my community. If my community and my family are growing, evolving, and feeling accomplished then I am fulfilling my passion.

What advice would you give to other introverted women who are just starting their own businesses?

Be kind to yourself. 

Remember there was a time when your current circumstance felt far away or unattainable. It is so easy for us to look at those around us and perceive their success as our failure. But, someone is out there searching for your talent right now.

Thank you for taking the time to share your story. Where can our readers find more information about you?

You can join my monthly Masterclass or find me on social media.

https://bit.ly/PCStrategy

Instagram @thepro_craig

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