Say hello to Tanja Aelbrecht from Vancouver, BC, Canada. Her dream is to work from home at her own pace, surrounded by the forest and squirrels.
Tell us more about what you do and who you help.
I do Search Engine Optimization (SEO) for small businesses and entrepreneurs. They can get their website in front of their targeted audience without paying for ads. In my previous business as a photographer, I heavily relied on SEO to find clients. 95% of my clients found me with Google. I experienced first hand how valuable good SEO is.
What’s a challenge you’ve faced along your entrepreneurial journey?
A lot of people seem to think that SEO is shady and it doesn’t help that everybody’s inbox gets filled with spammy SEO providers these days. I pride myself on being open and sharing what I’m doing in the backend. Even if a client doesn’t really want to know, it’s still important that if they wanted to, they could.
Do you think that being an introvert has affected your business?
I think it’s a good thing! I used to work in situations where I had to be around large groups of people, which was exhausting. I can do it, but it takes a mental toll and I needed time to bounce back. But now I do one-on-one video calls, which is perfect! I thrive working behind my desk.
What advice would you give to other introverted women just starting their own businesses?
There are plenty of other introverted women out there! It’s a misconception that there’s only a few of us. More recent studies estimate that half of the population is introverted. While extraversion is still perceived as “the goal” by many people, there’s definitely a shift happening.
So make sure to stand up for your needs and it’s ok to tell someone no if it’s something outside of your comfort zone. It’s perfectly ok and normal to not want to see people all the time.
Thank you for taking the time to share your story.
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