Say hello to Kathleen Krueger from Brainerd, MN, USA who is living her dream. She has retired from active involvement in her business, and it continues to operate and provide an income for herself and her team. She enjoys travel and leisure without concerns about living off a limited income.
Kathleen, tell us about the work you do and who you help.
I am the owner of Crafter of Words LLC, a content writing agency that services marketing agencies and website design agencies by providing quality content for website pages and blogs for their business clients.
I began my freelance writing career after working 25+ years as a bookkeeper in the construction industry. (Big change!) I saw writing as a means to have a more flexible schedule and take control of my income potential.
What is a challenge you’ve faced along your entrepreneurial journey?
I quickly found myself having times where I had more work to do than I could handle on my own. Rather than turn clients away, I hired other writers as subcontractors to help me meet my clients’ needs.
Eventually, I realized that this was a “problem” that wasn’t going away and focused on building a strong team of writers that could allow my business to grow far beyond my capacity as an individual freelancer.
Has being an introvert affected your business?
Being an introvert has both positive and negative effects. As an introvert, working from home alone is preferable to a more social work environment. It also means I am comfortable with conversations that are focused and meaningful, which makes me good at interviewing and discussing strategy with clients.
On the negative side, I find it difficult to “mingle” and create new relationships in networking situations that an extrovert might thrive in.
What advice would you give to other introverted women just starting their own businesses?
Online business opportunities are perfect for introverts who can be drained from personal contact with people. The field is wide-open right now with many activities being accomplished virtually.
Personal confidence is key, however. It is easy to sell yourself and your services in a proposal if you really believe you can help your client achieve better results.
Thank you for taking the time to share your story.
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