Meet Diane Foy from Toronto, Ontario. She stands as a guiding force for artists and creatives, weaving a narrative of empowerment over the past 19 years. Diane not only educates and motivates artists but also explores their personal growth and branding journeys, creating a profound impact that extends far beyond media coverage.
Read on to learn more about her journey.
Diane, what does your dream life look like?
In my coaching, I often start with a future vision exercise so I’m very clear on my own. In my future vision, I’m living in a house in Niagara on the Lake with good friends nearby. I have a huge creativity room with supplies for all types of art. Possibly hosting creativity retreats.
I’m coaching multi-passionate artists and creatives internationally to step into their power as an artist to make their impact on the world. I have the financial and personal freedom to live life as I choose while making my impact. Plus there are rescue animals everywhere. I am living parts of it now and also working towards it.
Tell us more about what you do.
Artists and creatives have the power to heal, transform, and elevate lives. With my Superfan Attraction Method, I empower them to ditch self-doubt, maximize their talents, and promote themselves with ease so that they can make an impact. Through 1:1 coaching I educate, motivate and support multi-passionate artists on their personal growth and branding journey.
What inspired you to start this business?
I had been an arts and entertainment publicist for 15 years and I was struggling to get media coverage for my artist, musician and actor clients. Traditional media had downsized so much that there were fewer opportunities for the up-and-coming artists I enjoyed working with. Honestly, I began to talk people out of hiring me.
Having a strong and captivating personal brand is the most effective way to get the impact and income artists desire. But most of them didn’t know how to cultivate one. That’s when I realized I could make a bigger impact by coaching them through the process.
So I dove into every coach training I could find – from life and creativity coaching to business and marketing coaching. Then the next time an artist contacted me for publicity. I offered coaching first.
Now I love connecting with artists on a deeper level and empowering them with personal growth and branding strategies.
Can you share a challenge you’ve faced along your entrepreneurial journey?
Creative entrepreneurship is a roller coaster of a life especially since no one teaches artists how to run a business. We all got into it for the love of the art. I figured out the marketing aspects so I could pass on that knowledge to my clients. But I still run and hide when presented with a spreadsheet.
How has being an introvert affected your business?
100% being an introvert is a challenge. This is why personal branding begins with personal development. Exploring your purpose, vision, values, beliefs, skills, personality and experience provides the confidence to push your comfort zone. Introverts shy away from being the center of attention, but if you are clear on what you want and why you want it, it pushes you to step forward.
Exploring personality models also gives you the confidence to embrace your personality strengths and weaknesses. Learning about multipotentiality allows us multi-passionate creatives to see that what we and often the world saw as flaws are actually our superpowers!
What methods do you use to bring in new clients?
Media/podcast interviews, conference mentoring/speaking, my own podcast and social media platforms, attending events, cross-promo partnerships, and on my website.
Is attending networking events a part of your marketing strategy?
Yes. However, these days my clients are based in multiple countries and our work is virtual so virtual networking is equally if not more important for me.
How do you define success for yourself and your business?
Living a life in alignment with your core values and purpose. My core values are freedom, authenticity, creativity, purpose, knowledge, mentorship, connection, and integrity. I strive to incorporate them in everything I do and encourage my clients to do the same.
What advice would you give to other introverted women who are just starting their own businesses?
I wish I understood the value of hiring coaches earlier in my career. I would have saved a lot of time, money, and energy trying to do it all myself. Experienced coaches have already done the trial and error experiments and can fill in your knowledge gaps. They just get you where you want to go faster and easier than struggling on your own.
Also, take the time for personal development and figure out what you really want and why you want it. It will save you from chasing the wrong dreams.
Thank you for taking the time to share your story.
If you want to learn more about Diane Foy, you can find her here: