Meet Rajeshwari Rai, a Reiki practitioner, quietly revolutionizing lives. Introduced to Reiki during a personal crisis, she navigates the challenges of being an introverted entrepreneur, focusing on educating a world unfamiliar with energy healing. Read on to learn how she forges a path for others toward holistic healing and empowerment.
What does your dream life look like?
My dream life involves me having financial freedom and time freedom. I have a fully paid for penthouse overlooking the ocean, and I stay here with my loving husband and 2 beautiful children.
I’d be a keynote speaker at events and do reiki healing to instantly transform the lives of 100s of people at a time. I receive 5-digit passive income through savvy investments every month and I can work from anywhere in the world!
I’m still working on it but every day I take steps to become the version of me that has it all.
Tell us more about what you do.
I am a Reiki practitioner and I energetically walk my clients through the proverbial tunnel. I blend elements from energy healing and other branches of Reiki such as Money Reiki, Soulmate Reiki and Dragon Reiki.
My clients are primarily women who have everything figured out except 1 particular domain where they cannot get the needle to move. Typically, this is in the domain of health, time or money freedom, love or life purpose. They value my time and theirs and know that shifts can happen quickly with the right support. Together, we work to create their ideal life.
What inspired you to start this business?
I first came across Reiki 10 years ago. I had just learned about my ex-husband’s affair and I threw myself into the world of spirituality because I was desperate to find the answer to “Why this was happening to me?” But more importantly, I wanted to know “How do I fix this?”
One of the things that I tried was past life regression and something that came up in the session was using my hands to hover over my husband’s back. At that time, I used to give him a lot of back rubs and I told her this feels different because I’m not kneading muscles- my hands are merely hovering over his back.
She suggested I try out Reiki and I attended a Reiki share hut honestly my 1st experience is that it was cultish!
It has been a decade since of experimenting with other modalities and I closed the loop with Reiki. I returned to it when I was grieving the loss of a friend who had passed away by suicide. I find that while I can learn many energy healing techniques, there are so many out there. I can use one tool in so many ways. To quote one of my mentors: you only have to learn to tie your shoelaces one way.
I would love to bring Reiki to 100s of people at a time. My big vision is to have instant healing for halls full of people and they go home feeling as supported by life as I am.
Can you share a challenge you’ve faced along your entrepreneurial journey?
Because the effect of my work is intangible and in some ways not quantifiable – inner peace, feeling supported, decluttering of the mind – it is hard to have buy-in from left-brainers.The people who are very analytical and need to see some kind of measurable outcomes.
Or there are those who know of Reiki and what it can do for them but will only pay promotional prices or will shop for cheaper alternatives which they “think” will give them a similar outcome.
Do you think that being an introvert has affected your business?
Being an introvert has been a bit of a challenge because my focus at the moment is on providing education around Reiki and what it can do for people. Not a lot of people know of Reiki or have had any kind of energy work done.
What methods do you use to bring in new clients?
At the moment, it has been through word-of-mouth. Happy clients refer happy clients. I also post actively on social media platforms such as Tiktok, Instagram and Facebook.
The other thing that helps is visualization and doing self-Reiki or using Access Consciousness tools when I want to grow my business.
Is attending networking events a part of your marketing strategy?
Not at the moment. I see the value of being part of large groups of similarly-minded entrepreneurs. But my work is in the energetic realm and when that doesn’t give me desired results, I’ll shift to traditional platforms of marketing. I imagine I’ll use it when I desire the next level of growth in my business.
How do you define success for yourself and your business?
My success would be in terms of the number of people that I impact. I tithe 10% of my profits to various charities every year and I offer sliding scale rates for people in need. Success is the privilege to do that and I’m so blessed that I’m already successful.
What advice would you give to other introverted women just starting their own businesses?
I find that entrepreneurship can be a lonely journey, especially for an introvert. I actively sought out other people doing Reiki in my community so we could support and encourage each other.
I also found mentors and coaches; some were free and some were paid. You can even “adopt” mentors through books. I follow through on the growth tasks that they gave me each week and while it was stressful being accountable to them each week, I found that it was an impetus to move through my slumps of procrastination.
You don’t have to do it alone. And you don’t have to do it all at once. But you have to do it consistently.
Thank you for taking the time to share your story.
If you want to learn more about Rajeshwari Rai, you can find her here:
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