Say hello to Julianna Coughlin from Falmouth, MA, USA. Her dream is spending time and effort growing her quirky and fun private practice.
Julianna, can you share what you do and who you help?
I’ve been a registered dietitian for nine years.
Most of my experience comes in long-term care where I have spent seven of those nine years, and my last years was spent at the veteran’s administration (VA) conducting one-on-one counseling with people. Counseling really hit home to me exactly what I like to do in dietetics and why it’s important for me to be a dietitian.
One place that I’ve found myself growing more into is the neurodivergent community. I, myself, have ADHD, and it’s wonderful to see other people in the space, but also knowing how hard it is personally to find someone who understands where you’re coming from in the dietetics world is far and few between.
I’d like to be that person that people with neurodivergent tendencies can reach out to and not feel judged, and also feel empowered.
I kind of started this business out of necessity because I got kicked out of my last job because of the fact that I’m neurodivergent. I wanted to make sure that other people didn’t have to deal with that when they dealt with dietitians and that I could move forward and do something I really enjoy, but also pay my bills.
What’s a challenge you’ve faced along your entrepreneurial journey?
I think the biggest challenge I faced so far is just finding people who are willing to pay for your services. I have so many people telling me that what I do is worth it and worth their time and effort but then no one wants to pay me for it. Everyone eats, and everyone’s a food expert apparently.
How has being an introvert affected your business?
I think it definitely has affected how I go about my marketing. I prefer to start with social media and go from there. It makes me question myself and my worth as I go through these things because of my confidence being outgoing.
What advice would you give to other introverted women who are just starting their own businesses?
Find a way to get over your fears whether through journaling, therapy or exercise. Also recognize that those fears are normal and everyone deals with them and you’re not alone. So just do it!
Thank you for taking the time to share your story.
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