Building Her Dream is excited to chat with Melisa Ruscsak, the founder of Trient Press. Melisa is from Las Vegas, Nevada, and has been running her business for two years.
Melisa, why don’t you start by telling us what your dream life looks like? Are you currently living in it?
My dream life is more about building my company in full and not just having part of it running. To that effect, I’m still building my dream.
Okay, so tell us about the company you’re building.
Trient Press is the publishing side of my company focusing on books and authors. However, we also have the business magazine both online and in print, Dove and Dragon Radio where we interview authors and business owners to get their products out there. And run affordable ads for those up-and-coming businesses.
What inspired you to start this business?
As an author, I got to see first-hand the issues with today’s publishing world. Not only from the author community but from the publishing community as well.
Seeing where bridges need to be built, I set off to create a company that put authors first. This led to other ventures and roads that tied into Trient.
You’ve been in business for two years now. What’s a challenge you’ve faced along your entrepreneurial journey?
One challenge is you don’t know what you don’t know so there is a learning curve there. First learning how to do what the company needed. Then finding my tribe that would allow me to grow with them as a team.
After that came funding and the pushback of we need X to grow but in order to attract X we need funds. Luckily, I have a great mentor and his network that I could reach out to in order to get the mindset and the knowledge I needed as a CEO to build and grow correctly.
Has being an introvert affected your business?
I’m not good with people or crowds however I am wonderful at research and building the company. Those that I interview will disagree as I’m knowledgeable in the subject matter and am able to showcase their company or product masterfully.
Because I’m not “sociable,” I’m able to use the skills of research and creating work for others to build my brand.
What methods do you use to bring in new clients?
Word of mouth is great for the podcast. With such great guests, they do share things with their audience.
For Authors it’s about promoting the authors I do have and they in turn reach out to ones they know to bring in others.
Of course, doing blogs, and interviews are always a must regardless of what product or service we are promoting.
Is attending networking events a part of your marketing strategy?
This depends on the events and what I’m trying to network for. Doing networking within groups that are hosted by Brad Blazar, Grant Cardone, or Antonio T. Smith, Jr are great opportunities to work with more professional businesses.
This helps to attract the guests and authors that I’m looking for to build not only my radio audience but also the publishing side of things. Allowing me to get into rooms for rising funds as well as expanding my company.
Whereas, doing networking events on LinkedIn and Alignable is more about attracting smaller businesses and new authors to build the full bridge.
How do you define success for yourself and your business?
My idea of success is being able to help one person every day. That could be getting a new author published or a small business’s name out there.
What advice would you give to other introverted women who are just starting their own businesses?
Get out of your way and move forward.
Thank you for taking the time to share your story. Where can our readers find more information about you?
For all about Trient Press: www.trient-press.com
For Authors: www.trientpress.com
For podcast: www.doveanddragonradio.com
For the magazine: www.trientpressmagazine.com